Managing the Extended Enterprise: The New Stakeholder View
扩展了扩展企业隐喻,提出利益相关者关系是企业财富创造能力的最终来源,并通过三家公司的案例说明综合利益相关者管理政策的演变与影响。
This article enlarges the extended enterprise metaphor from its origins in manufacturing-logistics management to embrace the full range of constituencies that are vital to the survival and success of the corporation. This article presents a new Stakeholder View of the firm which holds that stakeholder relationships are the ultimate sources of the firm's wealth-creating capacity. According to this view, long-term business success requires a firm to develop and integrate relationships with its multiple stakeholders within a comprehensive management strategy. In order to illustrate the validity of this approach, this article describes and analyzes the evolution and impact of comprehensive stakeholder management policies in three major firms.