Insights Between Environmental Scanning Activities and Porter's Generic Strategies: An Empirical Analysis
研究同一行业CEO的环境扫描活动与其企业采用的波特通用战略之间的关系，发现差异化战略企业更重视评估机会和客户态度，成本领先战略企业则更关注竞争威胁和对手策略。
This study explored the relationships between the environmental scanning activities of chief executives from a single industry and their organizations' strategies, on the premise that executives employing different types of Porter's generic business-level strategies would use different scanning activities. There were differences in the strategy-scanning linkages. Specifically there are indications that firms with a differentiation strategy tend to employ a scanning activity that places more importance on evaluating opportunities and customer attitudes. Firms with a cost leadership strategy tend to use a scanning activity that evaluates competitive threats and tracks the policies and tactics of competitors.