A Trail Guide to Publishing Success: Tips on Writing Influential Conceptual, Qualitative, and Survey Research
识别并描述了阻碍在顶级期刊发表论文的常见障碍，并基于管理、营销和供应链期刊的最佳实践，为撰写有影响力的概念性、定性和调查研究提供了路线指南。
Publishing in top journals is difficult. Common challenges undermine authors' attempts to explain and influence their discipline's understanding and practice. We identify and describe these roadblocks to publishing success. We also benchmark best practice in management, marketing, and supply chain journals to provide a trail guide for writing—and publishing—influential conceptual, qualitative, and survey research. Given equifinality in research, our trail guide should not be viewed as the only way to craft excellent, influential research. However, if we agree on the basics, we can (1) increase consistency in the review process, (2) reduce publication cycles, and (3) begin to roll back the length of articles.