Is Rugged Individualism the Whole Story? Public and Private Accounts of a Firm's Founding
比较了一家零售企业创立的公开与私人叙述，从创业和家族系统理论角度解释不同事实的凸显，并质疑某些叙述类型被赋予更高合法性的做法。
This article compares public and private accounts of the creation of a retail sales business. The two sets of accounts are examined from the perspectives of literature on entrepreneurial activity and literature on family systems theory. The two theoretical perspectives explain the salience of different facts regarding the founding of the business. The article also questions the legitimacy of privileging certain types of accounts of business foundings over other types.