The Pricing of National and City-Specific Reputations for Industry Expertise in the U.S. Audit Market
利用2000-2001年审计费用数据，研究美国审计市场中五大会计师事务所的行业领导地位如何影响审计定价。发现只有在同时具备全国和城市层面行业领导地位时，审计费用才有显著溢价（19%），仅全国领导地位无溢价，仅城市领导地位溢价不稳健。
The pricing of Big 5 industry leadership in the U.S. audit market is investigated using audit fee disclosures for the 2000–2001 fiscal years and the joint nationalcity framework in Ferguson et al. (2003). There is a significant fee premium of 19 percent on those engagements where Big 5 auditors are both the nationally top-ranked auditor and the city-level industry leader in the city where the client is headquartered, indicating that national and city-specific industry leadership jointly affect auditor reputation and pricing. However, there is never a premium in any tests for auditors that are national industry leaders alone without also being city-specific industry leaders, indicating that national leadership by itself does not result in a premium. The evidence is mixed with respect to city-specific industry leaders alone that are not also national industry leaders. While there is a premium of 8 percent in the primary tests, this result is inconclusive as it does not hold in all sensitivity analyses.