A 2 × 2 Conceptual Foundation for Entrepreneurial Discovery Theory
指出创业发现理论中基于单一维度（刻意搜索或偶然发现）的假设存在信息缺口，将其重构为正交维度，形成2×2概念基础，能描述单一维度无法涵盖的案例，促进不同理论流的发展与协调。
Theories about entrepreneurial discovery are important to entrepreneurship. However, the dominant conceptual foundation underlying such theories hinders their development. It assumes that opportunities form based on either deliberate search or serendipitous discovery. I examine this unidimensional logic and identify a gap in its informative content. Then, I reframe it into orthogonal dimensions. The multidimensional model not only describes the same cases as the unidimensional model but also describes what the unidimensional model cannot, including cases that are high or low on both dimensions. This extension yields a 2 × 2 conceptual foundation for entrepreneurial discovery theory that promotes the development and coordination of distinct theoretic streams.