Top priority management concerns about new product development
通过三次调查，识别并研究了先进技术产品公司中技术管理的24个问题，按重要性排序，讨论了最受关注的问题及其对企业的影响。
Executive Overview This article describes the findings of three surveys that identify and investigate problems of managing technology in companies with advanced technology products. Twenty-four problems are ranked in order of importance by academics and practitioners from 17 countries. Several of the top-ranked problems are discussed and the implications for companies are considered. The findings of the study support a need to focus further academic research attention on the top-ranked problems. They also provide a starting point for executives concerned about these problems in their companies. Several actions are suggested for these executives.