Assessing generic strategies: An empirical investigation of two competing typologies in discrete manufacturing industries
通过调查制造业高管，比较了波特和明茨伯格的通用战略类型学，发现明茨伯格的理论得到支持而波特的理论未获支持，呼吁进一步验证竞争类型学。
Abstract In spite of the extensive empirical evidence supporting Porter's (1980) typology of generic strategies, many researchers have criticized it for its conceptual limitations. To address these criticisms, Mintzberg (1988) proposed an alternative typology of generic strategies. Our findings, based on a survey of executives in manufacturing firms, provide support for Mintzberg's typology and fail to support Porter's typology. Given the findings, we call for further empirical validation of competing typologies to revitalize research on generic strategies.