Challenges of managing the development of breakthrough products in Japan
研究了产品创新性如何削弱技术协同、技术熟练度和产品竞争优势对新产品成功的影响，基于日本412个高创新和375个低创新项目的数据。
Abstract We propose a contingency model and hypothesize that increases in product innovativeness weaken the influence of product synergies and development proficiencies on product performance. We incorporate these hypotheses in a path model linking measures of product synergy, development proficiency, product competitive advantage, and product performance. We test the model using data from Japan on 412 high‐innovativeness projects and 375 low‐innovativeness projects. We find that product innovativeness weakens three key relationships that determine new product success: (i) the impact of technical synergy on technical proficiency, (ii) the impact of technical proficiency on product competitive advantage, and (iii) the impact of product competitive advantage on new product success.