Strategy Retold: Toward a Narrative View of Strategic Discourse
运用叙事理论，将战略管理视为一种虚构形式，探讨战略话语如何兼具可信与新颖，并展望未来虚拟组织中战略叙事的变化，为研究者提供叙事导向的研究问题与方法建议。
Using narrative theory, this article explores strategic management as a form of fiction. After introducing several key narrative concepts, we discuss the challenges strategists have faced in making strategic discourse both credible and novel and consider how strategic narratives may change within the virtual organization of the future. We also provide a number of narrativist-oriented research questions and methodological suggestions.