Envirofit International: A Venture Adventure
本案例讲述了一个学生创业项目Envirofit International的起步过程，该项目为亚洲城市中污染严重的二冲程摩托车设计减排改装套件，并探讨了在金字塔底层市场追求三重底线目标时面临的模糊性和不确定性。
This case focuses on Envirofit International, a student start–up venture that began in an undergraduate entrepreneurship course. Two engineering students and two faculty members at a land grant university in the United States designed a retrofit kit to vastly reduce emissions from dirty two–stroke motorcycles, which are used throughout Asian cities as taxis. This case presents the beginnings of the Envirofit story, and the issues involved in creating an entrepreneurial venture focused on triple bottom line objectives in “base of pyramid” markets. Specifically, the case examines the ambiguity facing a start–up as it begins to develop a technology, a business model, and a management team. The case demonstrates the tension between planning and doing in managing the uncertainty facing a new venture.