社交网络对国际机会感知的影响

The Impact of Social Networks on Perceptions of International Opportunities

JOURNAL OF SMALL BUSINESS MANAGEMENT · 2015
被引 98
人大 A-ABS 3

中文导读

研究了社交网络如何影响初创企业家对国际机会的感知,特别是通过改变他们对机会可行性和可取性的判断来触发国际创业行动。

Abstract

The paper emphasizes the importance of social networks in the gestation of international new ventures, particularly through their impact on the perceptions of nascent entrepreneurs. Their contribution consists not only in providing new information to assist new venture founders in identifying international opportunities but, and perhaps more importantly, in assessing them. By modifying the way in which entrepreneurs perceive the feasibility and desirability of opportunities, networks trigger the enactment of international opportunities. Whereas opportunity evaluations by more experienced international entrepreneurs tend to be linked to their strong network ties, the international role models of novice entrepreneurs seem to be transformational.

创业国际商务社交网络企业家认知