The Merit and Mischief of Metaphor: A Reply to Gioia, Schultz and Corley
回应Gioia、Schultz和Corley对隐喻使用方法的批评，重申该方法的价值并反思其在“组织身份”隐喻中的应用。
Gioia, Schultz and Corley have vigorously, yet falsely, attacked the method of metaphor use that I outlined on paradigmatic, ideological and political grounds. Responding to their chief accusations, this reply to their article reiterates the merit of the suggested method for using metaphors and reflects upon its application to the ‘organizational identity’ metaphor.