A Strategic Motivation for Commodity Bundling
指出不完全竞争会促使企业将差异化产品捆绑销售，并分析捆绑的盈利性、对竞争对手的影响及效率变化，还探讨了互补性在其中的作用。
The analytical literature on commodity bundling explains the practice of selling two or more differentiated products in a single package as a surrogate for direct price discrimination. In contrast, this paper shows that imperfect competition creates a strategic incentive to bundle. The profitability of bundling, whether it adversely affects rival producers, and whether it yields an overall efficiency gain depends inter alia on the nature of product market competition. The role of complementarity in explaining why firms bundle is also explored. Copyright 1990 by Blackwell Publishing Ltd.