Pink and Blue Pixel$: Gender and Economic Disparity in Two Massive Online Games
研究首次实证调查虚拟游戏经济中的性别差距，通过分析两款大型游戏的大数据，发现玩家性别和角色性别以不同方式影响虚拟财富，并归因于男女主导游戏活动的不同回报。
Information and communication technologies are blurring the boundaries between work and play. We present the first empirical investigation of gender gaps in virtual game economies. Analyzing big data sets from two major game economies, we find that player gender and character gender influence virtual wealth in different ways in different games. We conclude that this can be explained by different returns on female- and male-dominated play activities, that is, virtual pink- and blue-collar occupations. As the line between work and play increasingly blurs, researchers should track which occupations get to keep their conventional economic rewards, and which end up being remunerated in play money.