THE EFFECTIVENESS OF PRIVATE BENEFITS IN FUNDRAISING OF LOCAL CHARITIES*
研究了私人利益（如私人晚宴邀请）对大型文化和环境慈善组织捐赠的影响，发现某些私人利益是有效的募捐工具，且其组合对捐赠者行为有显著影响。
This article provides an empirical analysis of the role that private benefits play in explaining charitable donations to large cultural and environmental organizations. We develop a multiple discrete choice model with differentiated products. We estimate the model using a unique data set of donor lists for the 10 largest cultural and environmental charitable organizations in the Pittsburgh metropolitan area. We find that some private benefits such as invitations to private dinner parties and special events are effective tools for fundraising. Our policy simulations suggests that the composition of private benefits has a potentially large impact on donor behavior.