两个比一个好吗?不对称权力关系中的讨价还价行为与结果

Are Two Better Than One? Bargaining Behavior and Outcomes in an Asymmetrical Power Relationship

Journal of Consumer Research · 1984
被引 54
FT 50UTD 24ABS 4★

中文导读

研究在不对称权力关系中,讨价还价单位规模(一人或两人)如何影响经济绩效、沟通风格和事后态度,发现两人群体会放大权力操纵的效果。

Abstract

Many consumer transactions are characterized by bargaining between parties holding unequal power positions. The group polarization hypothesis suggests that the effects of group size will differ for high- and low-power bargainers. Accordingly, power position and size of bargaining unit (one, two) were manipulated in a threat-vulnerable 2 × 2 game. Factor effects on economic performance, communication style, and post-bargaining attitudes were examined at the unit and system levels. Supporting the group polarization hypothesis, two-person groups tend to magnify the power manipulation—i.e., group size interacts with power position on post-bargaining attitudes and system performance.

讨价还价权力不对称群体极化实验经济学社会心理学