Entrepreneurial Versus Conservative Firms: A Comparison of Strategies and Performance
研究111家小型制造企业，发现创业型与保守型公司在增长率、财务、运营和营销变量上存在差异，且高绩效的战略行为模式在两类公司中不同。
ABSTRACT This article describes a study of the business strategies and performance levels of firms with entrepreneurial and conservative strategic postures. Data were collected from the senior executives of 111 small manufacturing firms. Results indicate that entrepreneurial firms differ from conservative firms in terms of their growth rates as well as several financial, operating, and marketing‐related variables. the data suggest that the patterns of strategic behaviour associated with high performance are different for entrepreneurial and conservative firms.