The Impact of Trade Credit on Customer Switching Behaviour: Evidence from the Tanzanian Rice Market
基于坦桑尼亚大米市场批发商与零售商的调查数据，发现贸易信贷会阻碍零售商更换供应商，因为零售商依赖其作为外部融资来源，这反映了当地金融市场不发达的现实。
Abstract We use primary survey data to analyse the relationship between trade credit and customer switching in the context of trade transactions between wholesalers and retailers in the Tanzanian rice market. Results reveal a negative relation of trade credit and customer switching, that is, trade credit acts as a switching barrier; retailers are reluctant to move to another supplier if they depend on trade credit as a source of external finance. This interpretation fits with the underdeveloped financial markets in Tanzania, in which access to external finance is poor among rice retailers.