面向旅游CEO的决策设计

A Decision Design For Tourism CEOs

Journal of Travel Research · 1987
被引 7
ABS 4

中文导读

描述了一种在旅游规划中排序预算项目的方法,适用于无法用经济术语充分描述收益且预算有限的情况,结合主观判断与严谨决策策略,替代直觉评估旅游价值。

Abstract

A process is describedfor ranking a wide range ofbudget items in tourism planning and development activities when the anticipated combined social, economic, managerial, environmental, and political benefits of those items cannot be adequately described in economic terms and budgetary constraints do notpermitfunding all items under consid eration. The process accounts for subjective judgment and contains a formal rigorous decision strategy that takes the place of intuition when qualitative and quantitative tourism values need to be evaluated.

旅游管理决策科学公共政策经济学管理科学