Segmenting the Vacationer Market: Identifying the Vacation Preferences, Demographics, and Magazine Readership of Each Group
通过邮件调查识别出五个具有不同度假偏好的细分群体，并发现他们在人口统计特征和杂志阅读模式上存在差异，为旅游营销提供参考。
Five vacation segments having distinct vacation preferences were identified using respondents to a mail survey. These segments were found to differ both demo-graphically and with respect to their magazine readership patterns. Each vacation segment is described and some implications of the findings are presented.