Atravesando Fronteras/Border Crossings: A Critical Ethnographic Exploration of the Consumer Acculturation of Mexican Immigrants
通过批判性民族志方法，研究墨西哥移民在美国的消费经历，提出包含移动、翻译和适应过程的消费者文化适应模型，揭示移民如何应对同化、维持、抵抗和隔离等结果。
This article critically examines the consumption experiences of Mexican immigrants in the United States. An empirical model of Mexican immigrant consumer acculturation is derived that consists of movement, translation, and adaptation processes leading to outcomes of assimilation, maintenance, resistance, and segregation. By drawing attention to the ways in which international movements of people, companies, and products intersect within existing subcultural relations, this research provides a more satisfactory account of the complex dynamic processes through which Mexican immigrants adapt to the consumer environment in the United States. Copyright 1994 by the University of Chicago.