Reassessing Wholesaler Marketing Strategies: The Role of Travel Research
研究了旅行社购买旅游批发商产品时，批发商的可靠性、质量和服务声誉是关键因素，并报告了旅行社认为影响客户购买的因素。
As tour package sales by travel agents increase, tour wholesalers are becoming more important in the travel marketplace. This article reports the results of two mail surveys and a series of follow-up personal interviews. The results indicate that travel agents' purchases are based on the wholesaler's reputation for reliability, quality, and service. Factors which travel agents perceive as influencing clients' purchases are also reported.