The Escalation of Commitment To a Course of Action
综述了个人陷入代价高昂行动路线后,因试图挽回损失而加大投入,导致承诺升级循环的研究,整合了其复杂且常相互冲突的决定因素。
There are many instances in which individuals can become locked into a costly course of action. Because it is often possible for persons who have suffered a setback to recoup their losses through an even greater commitment of resources to the same course of action, a cycle of escalating commitment can be produced. In this paper, I review recent research on the escalation of commitment and try to integrate its complex and often conflicting determinants.