Romanticism and wanderlust: An effect of personality on consumer preferences
研究浪漫主义与古典主义人格特质如何影响消费者对不同类型度假旅行的偏好，提出并验证了一个人格指数（RC指数），发现该指数调节了风险与温暖两个旅行特征对偏好的作用。
Abstract This study investigates the role of romanticism versus classicism in determining consumer preferences among various types of vacation trips. Specifically, it proposes a personality index intended to measure romanticism versus classicism (RC) and reports an experiment that supports both the reliability of the proposed a priori RC Index and its validity in moderating the utilities of two travel features (risk and warmth) as determinants of travel preferences. © 1995 John Wiley & Sons, Inc.