Extension Program Evaluation Using Normative Decision Models
提出一种成本更低的推广项目评估方法，通过测量参与者信念变化并利用规范决策模型估算行为反应效果，试点应用显示其可行且具有成本优势。
Abstract Extension is under increasing pressure to conduct evaluations that provide substantive and reliable evidence of program results. However, current evaluation methods which can supply these results are too costly for general applications. This study proposes an alternative evaluation method which measures program participants' belief changes and uses normative decision models to estimate the effects of behavioral responses to those belief changes. A pilot application demonstrates that the proposed evaluation procedure is a viable alternative to current methods, with potential cost advantages that could permit more widespread application.