全球战略:一个组织框架

Global strategy: An organizing framework

STRATEGIC MANAGEMENT JOURNAL · 1987
被引 1270 · 同刊同年前 2%
人大 AFT50UTD24ABS 4*

中文导读

为跨国公司管理者及国际管理研究者提供了一个概念框架,用于组织全球战略相关文献并指导未来研究。

Abstract

Abstract Global strategy has recently emerged as a popular concept among managers of multinational corporations as well as among researchers and students in the field of international management. This paper presents a conceptual framework encompassing a range of different issues relevant to global strategies. The framework provides a basis for organizing existing literature on the topic and for creating a map of the field. Such a map can be useful for teaching and also for guiding future research in this area. The article, however, is primarily directed at managers of multinational corporations, and is aimed at providing them with a basis for relating and synthesizing the different perspectives and prescriptions that are currently available for global strategic management.

国际管理战略管理跨国公司