An economic perspective on auctions
从经济学角度分析多物品拍卖,特别是频谱拍卖中互补品销售引发的战略效应、效率与收入最大化之间的冲突,以及拍卖设计对市场势力的影响,对政策制定者和拍卖设计者具有参考价值。
The recent spectrum auctions in Europe have shown that serious problems can wise in auctions where multiple complementary objects are being sold (such as blocks of radio spectrum) that will subsequently be used by the wining bidders to compete against each other in downstream markets. Other important instances of such situations include take-off and landing slots at airports and rights for electricity and gas transmission. T I first review some of the theory describing multi-object auctions. I I next outline the importance of strategic effects arising,in auctions that are followed by competition between the bidders., and the tension arising between various goals such as efficiency and revenue maximization. Although more flexible auction formats can have virtues (particularly in taking into account complementarities), they, can also be manipulated by bidders to build market power to the detriment Of consumers. We next apply these insights to the recent European UMTS licence auctions. Finally, we draw the main conclusions and policy, implications.