An Exploration of Cross-Cultural Destination Image Assessment
研究了不同文化背景的游客对目的地形象的感知差异，提出用多维尺度分析来揭示两个文化群体在形象维度数量和解释上的不同。
The propensity of destinations to use the same visuals to lure tourists to their destinations, and the variety of cultures represented by target market countries, heightens the issue of meaning plurality in destination image perception. This article proffers multidimensional scaling analyses as a technique for examining cross-cultural image perception and provides an example to illustrate how the number and interpretation of image dimensions may differ between two cultures.