Image Differences between Prospective, First-Time, and Repeat Visitors to the Lower Rio Grande Valley
研究将目的地形象分为有机、诱导和复杂三个阶段，并分析568名冬季长住游客样本，发现非游客与游客在五个形象因素上存在显著差异，停留时间影响其中两个因素。
Destination image was conceptualized as evolvingfrom an organic image, through an induced image, to a complex image. These image phases were linked to the informative, persuasive, and reminding functions of promotion. Data were analyzed from a sample of 568 prospective, first-time, and repeat long-stay winter visitors to the lower Rio Grande Valley in Texas. These three subsamples were considered likely to be reasonably reflective of the three stages of image evolution. Significant differences on all five of the image factors which were derived were found between nonvisitors and the other two subsamples. Length of stay was found to significantly affect image on two of the five factors. Differences in image based on respondents' proximity to the Valley were revealed on only one of the five factors.