APPLYING SCENARIO‐DRIVEN STRATEGY TO INTEGRATE ENVIRONMENTAL MANAGEMENT AND PRODUCT DESIGN
提出一种情景驱动方法，用于规划开发具有环保属性的突破性产品，并通过生物技术产品案例展示其应用及灵活性在运营战略中的关键作用。
The successful development of breakthrough products with environmental attributes can not only create competitive advantage through operations excellence but also benefit the environment. This paper proposes a comprehensive scenario‐driven method with detailed implementation steps for planning and developing breakthrough products with environmental attributes. A case study based on the development process of biotechnology products is presented to show the applications of the method and the resulting importance of flexibility as a key ingredient in operations strategy. The paper also discusses various operational, marketing, technological, economic, and environmental issues concerning the development of biotechnology products, an area that could have a significant impact on both human health and the natural environment.