Why Be Moral? A Different Rationale for Managers
论文提出管理者必须讲道德，关注决策对利益相关者的利益与伤害分配，以建立信任、承诺和努力，这是企业在全球激烈竞争中长期成功的关键。
Abstract: It is proposed that mangers have to be moral, have to be concerned about the distribution of benefits and the allocation of harms brought about by their decisions and actions, in order to build trust, commitment, and effort among the stakeholders of the firm. Trust, commitment, and effort on the part of all of the stakeholders are essential for long-term corporate success, given the economic conditions of intense global competition that now exist for the foreseeable future.