Postassimilationist Ethnic Consumer Research: Qualifications and Extensions
研究格陵兰移民在丹麦的消费文化适应，支持后同化主义模型，但发现丹麦情境下移民的身份立场与以往研究不完全一致，并识别出跨国消费文化作为新的文化适应因素。
Data collected among Greenlandic immigrants in Denmark fuel a critical examination of the postassimilationist model of ethnic consumer behavior in a non–North American context. We find that Greenlandic consumer acculturation is broadly supportive of the postassimilationist model. However, acculturative processes in the Danish context lead immigrants to adopt identity positions not entirely consistent with those reported in previous postassimilationist consumer research. Further, we identify transnational consumer culture as an acculturative agent not identified in previous research on consumer ethnicity and question the performative model of culture swapping. Finally, the analysis supports ideas about postassimilationist ethnicity as culture consumed.