Travel Market Segmentation and the Implementation of Market Strategies
为密歇根州商务部旅游局进行的市场细分研究，展示了旅游对州内就业和收入的影响，并帮助从州立法机构获得更多旅游推广资金。
A market segmentation study performed for the Travel Bureau, Michigan Department of Commerce, demonstrated the impact of tourism on employment and income to the state and was useful in obtaining increased funds from the state legislature for promotion of tourism in the state.