Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories
整合了多种说服理论，提出一个框架来解释消费者如何处理说服性广告，对广告研究和营销实践有参考价值。
Joan Meyers-Levy, Prashant Malaviya, Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories, Journal of Marketing, Vol. 63, Fundamental Issues and Directions for Marketing (1999), pp. 45-60