Ethically minded consumer behavior: Scale review, development, and validation
开发并验证了一个测量有伦理意识的消费者行为的新量表，该量表涵盖环境问题和企业社会责任，在英、德、匈、日四国消费者中测试，具有可靠性和跨文化一致性。
This paper details the development and validation of a new research instrument called the ethically minded consumer behavior (EMCB) scale. The scale conceptualizes ethically minded consumer behavior as a variety of consumption choices pertaining to environmental issues and corporate social responsibility. Developed and extensively tested among consumers (n = 1278) in the UK, Germany, Hungary, and Japan, the scale demonstrates reliability, validity, and metric measurement invariance across these diverse nations. The study provides researchers and practitioners with a much-needed and easy-to-administer, valid, and reliable instrument pertaining to ethically minded consumer behavior.