Self‐Accountability Emotions and Fear Appeals: Motivating Behavior
通过两项实地实验，发现相比单纯的恐惧诉求或添加希望，加入内疚、后悔或挑战等引发高自我问责情绪的信息，更能促进防晒和摄入高纤维食物等行为。
We examine the role of high self-accountability emotions in enhancing compliance with fear appeals. In two field experiments, we find that relative to straight fear appeals (negative) or adding hope (positive), which ascribes low accountability to the self, action-facilitative coping, intentions, and behaviors (using sunscreen, eating high fiber foods) are enhanced by adding guilt, regret (both negative), or challenge (positive), all of which induce feelings of high self-accountability. In addition, we find that cold perceptions of high accountability are necessary but insufficient to influence actual behaviors and that the corresponding emotion is an essential driver of behaviors.