不同类型的信任重要吗?买方-卖方情境中三种信任信念对满意度和购买行为的检验
Do different kinds of trust matter? An examination of the three trusting beliefs on satisfaction and purchase behavior in the buyer–seller context
Journal of Strategic Information Systems · 2015
被引 113
ABS 4
- Jingjun Xu 通讯
- Ronald T. Cenfetelli
- Karl Aquino
消费者行为信任营销买方-卖方关系