Is Your Product Facing the Ad's Center? Facing Direction Affects Processing Fluency and Ad Evaluation
研究了广告中产品轮廓图像的朝向（向内或向外）如何影响消费者的加工流畅性和评价，发现朝向广告中心的产品图像更易加工且评价更积极，且该效应受购物目标调节。
This research investigates a frequently encountered and important decision faced by advertisers: how to face profile images of products in advertisements. Three empirical studies find support for a profile-fluency effect: Profile images of products facing inward (versus outward) toward the center (versus edge) of an ad are easier for consumers to process and result in more positive consumer evaluations. In addition, there is evidence that this effect depends on the shopping goal of the consumer. The results have clear implications for current practices in advertising and offer opportunities for future research.