Losing Consciousness: Automatic Influences on Consumer Judgment, Behavior, and Motivation
回顾了社会认知研究中关于无意识影响消费者判断和行为的证据，并探讨了目标追求对认知过程的调节作用，指出消费者研究是评估无意识在现实决策中作用的关键领域。
Consumer research has largely missed out on two key developments in social cognition research: the growing evidence that much of social judgment and behavior occur without conscious awareness or intent and the substantial moderating influence of social- and self-related goal pursuits on basic cognitive and reasoning processes. This evidence is described and its implications are drawn for nonconscious--including subliminal--influences on consumer behavior. The consumer research domain appears ideal for the necessary next wave of this research: the assessment of how much of a role nonconscious influences play in real life in decisions and behavior that are of real consequence to the individual. Copyright 2002 by the University of Chicago.