花时间与花钱

Spending Time versus Spending Money

Journal of Consumer Research · 2004
被引 325
FT 50UTD 24ABS 4★

中文导读

研究发现人们在花时间和花钱时存在系统性差异:事后人们更容易通过调整时间投入的价值来适应负面结果;事前人们愿意为高风险高回报选项花更多时间,而花钱时则表现出更标准的风险规避模式。

Abstract

We find systematic differences in the way that people spend time versus money. Ex post, people are able to more easily accommodate negative outcomes by adjusting the value of their temporal inputs. Ex ante, people are willing to spend more time for higher risk, higher return options whereas when spending money the pattern is reversed and the more standard pattern of increasing risk aversion is observed. Although accurate assessment of the opportunity costs of time is key to making good decisions, ambiguity in the value of time promotes accommodation and rationalization.

行为经济学决策理论时间与金钱的心理学风险态度