Interrupted Consumption: Disrupting Adaptation to Hedonic Experiences
六项实验表明,中断消费体验会让愉快体验更愉快、不愉快体验更难受,因为中断干扰了享乐适应,从而强化后续体验。
Six studies demonstrate that interrupting a consumption experience can make pleasant experiences more enjoyable and unpleasant experiences more irritating, even though consumers avoid breaks in pleasant experiences and choose breaks in unpleasant experiences. Across a variety of hedonic experiences (e.g., listening to noises or songs, sitting in a massage chair), the authors observe that breaks disrupt hedonic adaptation and, as a result, intensify the subsequent experience.