中断消费:干扰对享乐体验的适应

Interrupted Consumption: Disrupting Adaptation to Hedonic Experiences

Journal of Marketing Research · 2008
被引 20
FT 50UTD 24ABS 4★

中文导读

六项实验表明,中断消费体验会让愉快体验更愉快、不愉快体验更难受,因为中断干扰了享乐适应,从而强化后续体验。

Abstract

Six studies demonstrate that interrupting a consumption experience can make pleasant experiences more enjoyable and unpleasant experiences more irritating, even though consumers avoid breaks in pleasant experiences and choose breaks in unpleasant experiences. Across a variety of hedonic experiences (e.g., listening to noises or songs, sitting in a massage chair), the authors observe that breaks disrupt hedonic adaptation and, as a result, intensify the subsequent experience.

消费行为享乐体验心理学消费者决策