Travel Configuration on Consumer Trip-Chained Store Choice
基于参考依赖理论，预测消费者在等距出行链中更偏好目的地更聚集且离起点更远的配置，并通过两个实验验证了这一假设。
We predict that in evaluating alternative equidistant trip chains (i.e., the combining of multiple destinations into a single outing), consumers will choose trip chains where destinations are more clustered (i.e., closer to each other) and further from the origin over equidistant trip chains where destinations are less clustered but closer to the origin. This prediction is based on the assumptions of diminishing marginal sensitivity and reference-point dependence postulated by reference-dependent theory. Results of the first experiment provide support for this prediction. Results of the second experiment provide evidence that trip-chain configuration affects route choice via both facets of reference-dependent theory.