Managing User-Generated Content: A Dynamic Rational Expectations Equilibrium Approach
研究了用户生成内容平台上的内容创建与消费，构建动态理性预期均衡模型，利用大型论坛数据提出管理赞助内容和内容质量的策略。
This paper considers the creation and consumption of content on user-generated content platforms, e.g., reviews, articles, chat, videos, etc. On these platforms, users’ expectations regarding the amount and timing of participation by others becomes germane to their own involvement levels. Accordingly, we develop a dynamic rational expectations equilibrium model of joint consumption and generation of information. We estimate the model on a novel data set from a large Internet forum site and offer recommendations regarding strategies of managing sponsored content and content quality. Data, as supplemental material, are available at http://dx.doi.org/10.1287/mksc.2015.0937 .