Aesthetic Incongruity Resolution
四项实验揭示消费者如何解决新购产品与现有消费环境之间的审美不协调，发现设计显著性高的产品更可能通过额外购买来适应环境，而沮丧与后悔的情绪在其中起中介作用。
Four studies demonstrate how consumers resolve the aesthetic incongruity that arises between a newly acquired product and the existing consumption environment. The novel insight on which this research is based is that the aesthetic incongruity involving products high in design salience is more likely than aesthetic incongruity involving products low in design salience to be resolved by accommodating the product within the consumption environment, often through additional purchases. Furthermore, the relative presence of frustration versus regret is shown to mediate the relationship between design salience and the decision to buy more.