Subliminal influence on generosity
通过短暂展示亲社会词汇（17毫秒）进行潜意识启动，发现该启动使具有强烈亲社会偏好（普世主义价值观）的受试者捐款增加约10-17%，并引入新方法“潜意识性”来检测受试者对启动词的识别能力。
Abstract We experimentally subliminally prime subjects prior to charity donation decisions by showing words that have connotations of pro-social values for a very brief time (17 ms). Our main finding is that, compared to a baseline condition, the pro-social prime increases donations by approximately 10–17 % among subjects with strong pro-social preferences (universalism values). We find a similar effect when interacting the prime with the Big 5 personality characteristic of agreeableness. We furthermore introduce a novel method for testing for priming, “subliminity”. This method reveals that some subjects are capable of recognizing prime words, and the overall results are weaker when we control for this capacity.