用案例研究进行说服

Persuasion With Case Studies

ACADEMY OF MANAGEMENT JOURNAL · 2007
被引 4045 · 同刊同年前 2%
人大 A+FT50UTD24ABS 4*

中文导读

为研究者提供如何写出有趣且令人信服的案例研究论文的建议,指出单一案例难以吸引读者,案例研究应激发新思想而非攻击现有理论。

Abstract

This article presents some helpful suggestions on how researchers can write an interesting and convincing paper based on case-based research. A single case study, unless the subject is extremely interesting, will be hard to make interesting enough to hold readers' attention. Case-based research is often criticized for having a biased sample of cases. The main object of case studies should be to provoke thought and new ideas, rather than to poke holes in existing theories. Theories are only simplifications of a much more complex reality.

案例研究研究方法学术写作说服