当阳光无法消毒:理解披露利益冲突的适得其反效应

When Sunlight Fails to Disinfect: Understanding the Perverse Effects of Disclosing Conflicts of Interest

Journal of Consumer Research · 2010
被引 203
FT 50UTD 24ABS 4★

中文导读

研究了披露利益冲突为何会适得其反,通过四个实验揭示披露导致顾问更偏颇的建议,而接受者未能充分折扣,从而无法减轻偏见。

Abstract

Disclosure is often proposed as a remedy for conflicts of interest, but it can backfire, hurting those whom it is intended to protect. Building on our prior research, we introduce a conceptual model of disclosure’s effects on advisors and advice recipients that helps to explain when and why it backfires. Studies 1 and 2 examine psychological mechanisms (strategic exaggeration, moral licensing) by which disclosure can lead advisors to give more-biased advice. Study 3 shows that disclosure backfires when advice recipients who receive disclosure fail to sufficiently discount and thus fail to mitigate the adverse effects of disclosure on advisor bias. Study 4 identifies one remedy for inadequate discounting of biased advice: explicitly and simultaneously contrasting biased advice with unbiased advice.

心理学行为经济学决策科学组织行为学