An Examination of Exploration and Exploitation Capabilities: Implications for Product Innovation and Market Performance
研究基于动态能力视角，通过对111家美国进口商的调查，发现营销资源促进利用能力、技术资源促进探索能力，且探索能力正向影响产品创新和市场绩效，而利用能力则负向影响产品创新。
The authors employ the dynamic capabilities perspective to gain a greater understanding of the conversion of firm resources into exploitation and exploration capabilities and the influence of these firm capabilities on firm outcomes. Specifically, they theorize that marketing and technological resources provide a foundation for the establishment of exploitation and exploration capabilities, respectively, and that these dynamic capabilities influence the degree of product innovation and market performance. The theorized relationships, which the authors examine using a survey of 111 U.S. importers, indicate that marketing resources influence an importer's development of exploitation capabilities, whereas technological resources influence the development of exploration capabilities. Furthermore, the authors find that exploitation capabilities provide a foundation for the development of exploration capabilities. They also find that whereas exploitation capabilities are negatively related to the degree of product innovation, exploration capabilities positively influence both the degree of product innovation and market performance. The authors provide implications for international marketing academics and practitioners.