Airlines' Flexibility in Facing Regulatory Uncertainty: To Anticipate or Adapt?
通过研究航空公司应对欧盟排放交易体系监管不确定性的案例，本文揭示了企业可以通过预见或适应两种方式构建战略灵活性，并识别了每种方式所需的不同组织能力。
Coping with uncertainty is a fundamental challenge for firms. One way they can respond is by building up strategic flexibility. By looking at airlines' flexibility responses to regulatory uncertainty associated with their inclusion in the European Union Emission Trading Scheme, this article shows that firms can respond to regulatory uncertainty by developing such flexibility in two ways: they can either anticipate the potential consequences of changing regulatory conditions and try to prepare for them; or they can adapt quickly and efficiently to them once the regulatory situation has become clear. By examining evidence from nine case studies, the article identifies the organizational capabilities required to pursue an anticipatory or adaptive strategy and demonstrates that each type of response requires a specific bundle of capabilities.